Business Development Strategies Drive Growth and Profitability
A key challenge when entering new markets or expanding services is capturing the sales required to justify the necessary investment in resources and expertise. Before investing in technology and staff to expand into new markets, some providers partner with other companies to outsource what they can’t do internally. This business development strategy enables sign and display graphic providers to meet customer needs, while gaining valuable insight into what’s required and the real opportunity in offering the new service.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
