Business Development Strategies Drive Growth and Profitability
During the pandemic, many sign and display graphic providers expanded product offerings to including social distancing graphics, face masks, personal protective equipment, safety shields, printed cardboard cutouts of people to place in the stands of sporting events, and other print products filling new demands. Some companies even added a COVID-19 product tab to their websites.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
