Business Development Strategies Drive Growth and Profitability
Business development activities are essential for all businesses, as they attract sales prospects, nurture existing customer relationships, and position organizations as thought leaders. In the simplest terms, business development can be summarized as the ideas, initiatives, and activities aimed at improving an organization and its brand perception.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
