Bridging the Gap

SG360 is a printing and direct marketing services provider that offers multichannel marketing solutions. Recently, the company installed an Insignia7 die-cutter with waste stripping unit from Rollem International (Booth 3269).

The Insignia7 has bridged the gap at SG360 between long-run sheet-fed and short- to medium-run digital. This allows for a more efficient read/write or match/match step on attaching lines.

Headquartered in Wheeling, IL, with locations throughout the U.S., SG360’s services range from research and strategy to concept and execution, and include direct mail, data analytics, fulfillment and more.

“The quick changeover of the Insignia allows us to remain competitive on short runs and still have the ability to produce 250M CR80 cards in a shift. Our experienced manufacturing team utilizes their in-line finishing die-cut experience to deliver CR80 cards, without ticks, in data-driven sequential order,” says John Barthen Senior Vice President/General Manager, SG360.