Brett Martin Collaborates with EFI at PRINTING United

At PRINTING United (October 23 – 25, 2019: Kay Bailey Hutchinson Convention Center, Dallas, Texas), Northern Ireland-based Brett Martin provided its industry-leading Foamalux substrates to EFI for live on-stand demonstrations. EFI is presenting its new high volume, superwide production-level printer, VUTEk 32h at the show and using Brett Martin’s ultra-high quality Foamalux White, Foamalux Ultra and Foamalux Xtra will help showcase the new printer’s full potential for quality and speed.

A market leader in the manufacturing of specialist plastic products, Brett Martin will be one of the show’s furthest-travelled exhibitors. “PRINTING United is a very significant event in our calendar,” says Duncan Smith, Sales Director at Brett Martin. “We are a global company and we’re making the 4,500 mile trip, as we did last year, because we see great value in attending one of the industry’s key international events. It provides us with a huge opportunity to connect with a wide range of potential customers in the North American market and throughout the world and to demonstrate to them the immense value our products can add to their creative signage, print and display applications”

We’re delighted to be working with a major print brand in EFI, providing them with a selection of our industry leading Foamalux substrates so that they can maximize the performance potential of their new VUTEk platform.”

Tiffany Bisson, a member of EFI’s team at its customer Experience Center in New Hampshire explains the reasons behind EFI’s decision to choose Brett Martin’s Foamalux products for its VUTEk 32h printing demonstrations: “We initially discovered Brett Martin’s Foamalux products at the ISA Sign Expo. We were impressed with the feel of the materials and the different colour and thickness options, so we decided to test the materials for ourselves to see how they would work with our printers. What we found was the Foamalux range held a really nice tight dot, which is key for inkjet products. The adhesion levels were also great and material handling was easy so we’ve decided to host the range of substrates in our Customer Experience Center. We’ve been impressed with how well all the products have run on a wide variety of our presses, which vary from entry level to super high speed.

“Brett Martin has a large and impressively versatile product portfolio that complements EFI’s product range very nicely – so it’s a great pairing for PRINTING United!”

In the Brett Martin booth, and printed on EFI’s VUTEk 32h: Foamalux White is a bright white, direct-to-print PVC media that is UV stable and suitable for both digital and screen printing. Providing high-end appeal, Foamalux Ultra is a high gloss premium surface in white and six colours, and the environmental Foamalux Xtra comprises a black core formed of 80% recycled foam PVC from production and post-consumer signage waste, sandwiched between one or two surfaces of white virgin PVC. Foamalux Xtra is a key product in Brett Martin’s portfolio, as the company is committed to reducing its carbon footprint. Its Northern Ireland headquarters is 25% powered by renewable energy.

“We had a fantastic visit to PRINTING United last year and we are delighted to be returning once again,” concludes Duncan. “The partnership with EFI demonstrates both companies’ commitment to producing advanced and efficient printing equipment and substrates that can allow businesses within signage, display and print to inspire and create the most striking of print work.”

The following Brett Martin products were on display at PRINTING United:

Foamalux range:

• Foamalux Ultra
• Foamalux Xtra
• Foamalux White
• Foamalux Colours

Transparent Sheet range:

• Marlon FS Polycarbonate
• Marpet-g FS PETg

Source: Brett Martin

The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Wide-Format Impressions.