Branded Cities and NinthDecimal Partner for Onmi-Channel Brand Engagement

The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal’s digital media extension to deliver actionable touch points to desired audiences across mobile and desktop. Additionally, NinthDecimal’s campaign measurement attribution solution, Location Conversion Index (LCI), gives advertisers a better understanding of who is being reached by their OOH campaigns and the resulting business impact. By quantifying the incremental lift in visits, brands receive valuable insights into their OOH campaign including its ability to drive customers to stores. This precise attribution can further be used to optimize future marketing spend and maximize effectiveness across metrics that matter most to the brand.