Branded Cities and NinthDecimal Partner for Onmi-Channel Brand Engagement
New partnership will drive brand messaging from OOH locations to mobile devices, delivering meaningful and measurable ROI
“We are happy to partner with NinthDecimal,” says Steven Ellman, chairman & chief executive officer of BC. “For us, this is the natural progression of Out-of-Home’s drive towards extending reach, delivering measurable engagement and receiving more reliable analytics. By combining the ubiquity of smartphones and the influential nature of OOH, we will be able to magnify campaigns, connect brands to their target audience, and demonstrate how advertising on our OOH signage can drive in-store visitation.”
- People:
- Michael Fordyce
- Steven Ellman
Related Content
Comments
