Beyond Paper: Opportunities in Specialty Printing

And because of that learning curve, he stresses to not wait to buy the equipment. “If you’re looking to add it for the Christmas season, buy it in the second quarter/beginning of third quarter so you have 90 days to get yourself comfortable with it and you’re able to handle pressure.”

“A lot of it for us has been trial and error, and just figuring it out and working at it,” adds Iverson, specifically noting Moon Shadow’s three-year path to being the only certified company in the U.S. to produce braille on glass. “The biggest consideration is just making sure you understand how things can react on the glass.”