Beyond Paper: Opportunities in Specialty Printing

The technology and processes utilized for ceramic tile printing can depend on whether it’s a promo item versus a commercial end use. | Credit: Enduring Images/Mark Green

Personalization plays a role in 95% of what Photo EVO does, even on signage, says Prawdzik, noting people’s desire to identify with and support their local economy and community. “That simple change is a personalization of some extent, whether it be a name, location, town, or school logo, it all comes down to getting it more identified as local or regional,” he says. “They also equate that with it [being] bought locally. If they’re getting the local town name on it, well, that’s not getting sold out of China, that’s getting sold here. So, they feel like they’re contributing back to more of a local establishment as well.”