Beyond Artifacts: Museums Embrace Innovation and Immersive Experiences

A 2022 survey of 700 museum directors conducted by the American Alliance of Museums (AAM) survey found that attendance at U.S. museums in 2021 was down nearly 40% from pre-pandemic levels.

“The museum field will take years to recover to pre-pandemic levels of staffing, revenue, and attendance,” says AAM President and CEO Laura Lott.

Revitalizing Museums Through Strategic Marketing and Innovative Graphic Solutions

With leaner budgets and smaller staffs, museum executives are paying closer attention to marketing. Some museums use social media to promote memberships and build communities of followers that can become donors or frequent visitors.