Museums have transcended their traditional role as static repositories of artifacts. They have become dynamic and visitor-centric institutions, embracing innovative technologies and immersive experiences. As the museum industry continues to recover from the challenges posed by the pandemic, there is a growing need for high-quality graphics and signage that captivate and engage visitors. PSPs who understand the goals and objectives of museums have a unique opportunity to contribute to the transformation of these cultural spaces. By bridging the physical and digital worlds, they can help create meaningful and unforgettable museum experiences that resonate with a new generations of visitors.
Eileen Fritsch is a Cincinnati-based freelance journalist who has covered the evolution of wide-format digital printing for more than 20 years. Contact her at eileen@eileenfritsch.com.