Beyond Artifacts: Museums Embrace Innovation and Immersive Experiences

Bridging the physical and digital worlds matters, because museums that were shut down for an average of 28 weeks during the pandemic are scrambling to attract new generations of repeat visitors.

“QR is everywhere,” Kumagai says. “We provide cut-vinyl QR codes with almost every job.”

At a 2016 awards ceremony, the British rapper Akala accurately predicted that, “The museum of the future will likely be a hybrid of a startup, an art gallery, a gig venue, a theater, and a university.”