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Hamilton believes digital technologies can be great enhancements to a physical display but should rarely be the foremost experience.
“If a client insists on a bank of content being displayed, we’ll choose the most important (or easiest to grasp) elements and display them as the static, large, reel-you-in graphics,” he says. “A secondary touchscreen will be included when they want to allow the visitor a deeper dive in the subject matter.”
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Eileen Fritsch is a Cincinnati-based freelance journalist who has covered the evolution of wide-format digital printing for more than 20 years. Contact her at eileen@eileenfritsch.com.
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