Beyond Artifacts: Museums Embrace Innovation and Immersive Experiences

In his book “Designing Museum Experiences,” Mark Walhimer, managing partner of Museum Planning, explains that “Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric. He believes that

“Museum content is also changing, from static content to dynamic, evolving content that is multicultural and transparent.”
PSPs that want to serve the museum market should understand the goals and objectives of museum clients.

The Evolution and Challenges of Museums

Museums were established to preserve and interpret primary tangible evidence of the evolution of human cultures and the natural world. Museum exhibits communicate directly to viewers in ways that are more tactile and impactful than educational media such as documentaries or textbooks.