Beyond Artifacts: Museums Embrace Innovation and Immersive Experiences

With everyone so locked into digital experiences with their phones, Hamilton observes, “there’s still a sense of wonder in spinning a cylinder or lifting a flip panel to reveal the answer to a question. These simple hands-on interactions are way more engaging than just another bright screen.”

Opportunities for non-exhibit graphics abound. In addition to exhibit graphics that provide context to the items on display, museums need printed materials for all three phases of a museum visit: the pre-visit, in-person visit, and post-visit. These include promotional graphics, direct mail, and event graphics for fundraisers and on-site activities.