Beat Your Competition Without Playing the Price Game

Karen Kimerer

Do your sales conversations with clients tend to be only about the product and its price? There’s a good chance your relationship with the client is likely at risk. To keep partnerships vibrant, sales professionals must add value—and that involves doing homework, fully understanding the customers’ business, and bringing new ideas that help them achieve their goals. In doing so, you’ve instantly got the upper hand against the competition.

There are many paths to demonstrating value, but it all starts with a well-defined strategy and a keen understanding of the business problem that your prospects and clients need to solve. A quick assessment of your sales practices can highlight opportunities to develop stronger value-based relationships.

In her presentation “Beat Your Competition Without Lowering Your Price,” industry expert Karen Kimerer, Director at Keypoint Intelligence, will walk you through a proven process to create a sharp distinction between you and your competition.

It is easy to become complacent in conversations with clients and allow the focus to be on the product and its price. Join Kimerer Wednesday at 11:00 in Room C148 to learn best practices for creating demand with prospects and existing customers, and how to quantify the value wide-format applications deliver to their businesses. Learn how to create demand, differentiate with your sales process, and grow profitable revenue!