With a refreshed brand, the Bantex Digital Media division of Herculite Inc., highlighted its line of digital media offerings for applications, including outdoor banners and point-of-sale displays, at the 2018 SGIA Expo.
Craig Zola, Herculite’s VP of Marketing and Distribution, explained that the Bantex Curl Free products have been a highly popular offering, as curling has been a significant issue in the PVC market. Additionally, he said the Bantex ColorSure Technology implements micro-texturing on the surface, which provides controlled dot gain and a higher-resolution print.
Bill Foster, National Sales Manager — Digital Media, said that the Bantex ColorSure Technology product line utilizes U.S.-sourced raw materials. He said that another highlight of the product line is the Bantex Supreme 18-oz. Two Sided, an exceptionally strong outdoor banner.
The existing product line features updated specifications, and Foster acknowledged that the reaction has already been positive. One visitor to the Bantex booth said that one of the samples on display felt and looked like “artwork.”
Bantex has also launched a new website, www.bantexdigital.com.