Digitally printed fabrics have become a more viable opportunity for print service providers in the last few years. Understanding this possible business opportunity could be a boon for any print employee or print shop owner. The 2018 SGIA Expo will have a session helping attendees learn about the subject. Sean Lawrence, Regional Sales Manager at MCT Digital (Booths 417 & 710), will lead the session today at 10:30 am in room N119.
Lawrence will detail why digitally printed fabrics have become more viable in recent years. Along with discussing why their viability has increased, he will discuss the overall benefits that digitally printed fabrics provide.
Lawrence will explain that, over recent years, the value of the fabric and the print costs have seen an important change. The value has jumped to the extent that it is now higher than the finishing costs that held it back in the past. The jump means it now significantly exceeds those costs, making it a more viable option for print service providers.
Along with discussing the change in the expenses and viability of digitally printed textiles, he will discuss the benefits of them. Some of these benefits include that they are a lightweight, green solution. This reduces shipping costs and can be a refreshing change from traditional materials.
Ultimately, Lawrence will discuss how print service providers can use this technique to make their businesses more efficient. He will show attendees how digitally printed textiles can improve efficiency and profitability for a print service provider.