ASI and PRINTING United Alliance Launch Dual Membership

The Advertising Specialty Institute (ASI) announced a dual membership offering with PRINTING United Alliance, providing promo, print, and graphic arts professionals unified access to benefits that can help position them as comprehensive one-stop shops.

ASI is the largest technology, marketing, events and information provider in the $26.1 billion promo products industry, while the nonprofit Alliance dominates the $100 billion print and decorator market, a category already embraced by many promo distributors. This collaboration builds on the previously announced partnership agreement between ASI and the Alliance, providing a complete solution for growth and success.

“A dual membership unites the formidable strengths of ASI and the Alliance, forging unparalleled opportunities for our members to elevate and expand their businesses,” said Timothy M. Andrews, president and chief executive officer of ASI. “By delivering technology, education, networking and other resources, dual members can diversify their services in print, promo and decoration.”

Alliance President Dave Leskusky added, “Convergence among print distributors, promo distributors and printers is accelerating. It’s imperative that PRINTING United Alliance and ASI embrace this trend and offer dual membership to new members seeking comprehensive, best-in-class support and connections to help businesses thrive in this rapidly evolving market.”

The dual membership offering is available to any qualified new distributor member of ASI and the Alliance. Dual membership benefits include:

• Info and Education to source best imprinting technologies, products and services
• Technology and Tools, including two ESP+ licenses from ASI to streamline business operations and source and sell innovative products
• Alliance’s Legislative Advocacy in Washington, D.C.
• State-of-the-Art ASI News and Research highlighting industry trends, new markets and business strategies
• Significant Discounts through ASI’s Business Savings Program and the Alliance’s Affinity Program, covering essential services like shipping with FedEx and UPS
• Special Access to the Alliance’s subject matter experts in OSHA, EHS, sustainability and human resources
• Access to online print and decoration technique instruction and education
• Advanced Networking and free entry to major industry events like September’s PRINTING United Expo, the world’s most comprehensive printing show, large ASI promo products trade shows in Orlando, Fort Worth and Chicago, and numerous hosted-buyer events

For more information, visit Learn More About Dual Membership.

Visit ASI at PRINTING United Expo at Booth SL8281, in the Knowledge Center (Booth C4318), and in the PRINTING United Alliance Booth (C4200).

About ASI

The Advertising Specialty Institute (ASI; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. ASI’s flagship product, the technology platform ESP, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.

About PRINTING United Alliance

PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities. The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Printing Impressions, In-plant Impressions and Apparelist. A division of PRINTING United Alliance, Idealliance is a global leader in standards training and certification for printing and graphic arts operations across the entire industry supply chain.

PRINTING United Alliance also produces the PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming and services are showcased to the industry at large and represents all market segments in one easily accessed place.