Apparel & Functional at PRINTING United

2. But Don’t Be Afraid to Take Risks.

Having a good idea of who you are is essential to making the right decisions, but that doesn’t mean you should always play it safe, either.

“I would tell attendees to take a fresh look at their business in terms of technology and the dynamism in the supply chains,” says Richard J. Hatton, president of E. L. Hatton Sales Co. / Banner Ups (Booth 125). “Don’t assume things will stay the same, so how can they fit their business for what’s coming next? This trade show is a great place to do that. This is a very dynamic time in our industry, so they should be looking toward the future and assuming there will be change.”

While it’s always a good idea to come to a show like PRINTING United with a game plan in mind for the technologies and innovations you want to see up close and in person, don’t be afraid to go outside your comfort zone. PRINTING United is a great place to explore business strategies and converging markets in new and exciting ways, and while no new venture should be taken lightly, big risks can mean big rewards for those who are willing to take them on.