Apparel & Functional at PRINTING United

When it comes to getting the most out of your PRINTING United experience in the Apparel & Functional neighborhood, there are a few key things to keep in mind.

1. Who Are You?

“Understand what’s important,” says Victoria Harris, textile segment specialist at Mimaki USA (Booths 5216, 5616, 5620). “Know your products and what you’re good at, and look for a manufacturer or technology that can serve that best.”

Go in with a firm grasp not only on what your shop is doing today, but where you envision it going in the next year. And then in the next five years. While plans change and new technologies bring new opportunities that can’t necessarily be anticipated, arriving with a good idea of your shop’s identity and brand, and what that means to you, your employees, and your customers will help ensure you connect with the right vendors and products.