Adding New Capabilities to Enter New Markets

Results

Working with Ricoh, GAM certainly achieved its goal of making inroads to new, challenging business opportunities.

“The Pro C7110X leveled the playing field for us,” says Grant. “Instead of watching complex jobs walk right out the door because we didn’t have the in-house capabilities, we were suddenly able to keep those dollars in-house and grow. It brought more value to our business, as well as our customers’ businesses.” 

The gloss effect of the clear toner on the Pro C7110X Series allows PSPs like GAM to create a premium look for store catalogs, business cards, packaging and more — quickly, affordably and all inline. On top of being able to take on new types of business, GAM was able to increase volume with their current customer base. In fact, Grant has been so pleased with the results of his work with Ricoh, he has since placed an order for a RICOH Pro C9110 to help drive even higher volumes while still providing vibrant color to his customers.