Achieving Brand Consistency Through POS Labeling

BlueNose Coffee, based in Farmington, Minn., was outsourcing some of its labels, but also printing some labels in-house on a sheet-fed desktop printer. With many of its labels, they were filling-in names of tea and coffee by hand. This led to inconsistencies, such as improper or incomplete naming, or illegible handwriting. They needed to find a solution that could combine all of their labeling needs. They also needed a printer that gave them the in-house flexibility they needed to grow their business and brand.

The HP-powered Afinia Label (Booth 11448) L301 Color Label Printer provided BlueNose Coffee with everything it needed to improve its labels and workflow. It gave the company the ability to create professional, consistent labels across its product line. The L301 also increased its ability to create labels for different products varying in size and weight.

The L301 printer increased the quality of its in-house labels, and having consistent labels on demand allowed the company to increase workflow as well as expand product possibilities. With the L301 on site, BlueNose Coffee was able to design and print labels for its new pre-packaged sandwiches, and the printer was able to easily print enough professional labels to match its daily production schedule. BlueNose Coffee was also able to save time and money by only printing what was needed, when it was needed.