A Peek into Retail Store Window Design Trends

Iconography Studios

Iconography Studios is a full-service vehicle wrap, custom sign and graphic design business. They distinguish themselves by creating original, high-quality designs that increase their clients’ brand recognition.

When Sarah Naccarato and her husband, artist James Naccarato, founded Iconography Studios in 2008, they promoted James’ vehicle-wrap design skills. But many local businesses that wanted branding vehicle wraps also wanted branding graphics for storefront and interior windows, doors and walls.

Today, Iconography Studios produces window graphics for Los Angeles-area boutiques, banks, car dealerships, spas, restaurants and corporate clients such as U.S. Bank and Viacom.

Iconography Studios use 3M or Avery adhesive materials on its two Roland eco-solvent printers: a 54˝ Roland SOLJET PRO III XC-540 printer/cutter and 74" SOLJET PRO III XJ-740 printer.

For window-graphic projects, Naccarato says, “The clients are typically already working with an architecture firm or store designer. So they usually have a clear vision of what they want. But these clients are drawn to us because we can enhance their images, make sure the graphics stay true to their vision and see that vision through to execution.”

Clients also trust Iconography to provide consistent quality and brand colors on graphics for multiple sites.

Iconography works with a network of professional vehicle wrap installers who can install big, multi-tile window graphics. Smaller, short-term window signs for multiple stores are printed on window films designed for easy installation and removal by store personnel.

For most window projects, Iconography’s design team chooses clear, white or perforated window films with the right combination of durability and ease of installation for a specific job. For window designs that simulate the look of etched glass, Naccarato asks clients to choose the material they prefer. Like inkjet art papers, etched window surface films can replicate many different looks.

One of the shop’s biggest window-graphics projects involved printing branding graphics for U.S. Bank branches in multiple states. They designed and laid out graphics for each building’s window configuration and printed panels ranging from 8x85 ft. to 20x40 ft. Naccarato says some of the branding graphics installed five years ago still look great.