A Big Win for Richard Childress Racing and Roland

Richard Childress Racing (RCR) pro driver Tyler Reddick, his No. 2 Chevrolet sporting a full Roland wrap, crossed the finish line 1.27 seconds ahead of the runner-up to win the NASCAR MoneyLion 300 Xfinity Series race on Saturday, April 27 at Talladega Superspeedway. It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well.

While the RCR Graphics Center crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season. Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide. The RCR Graphics Center, a 2,500 square-foot facility located on RCR’s expansive Welcome, North Carolina campus, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.

Source: Roland.

The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.