2023 Wide-Format Innovators: How Image Options Drives Wide-Format Innovation
There was much feedback from that effort, on the business, the process, and on individuals. As a company, you want people’s impressions and what they see. You want new ideas. Based on the commentary presented by the consultant, we found reasons to make improvements to our culture and practices, and to address some inconsistencies we located in communication. We also became more aware of our team’s wants and needs, personality conflicts, and the need for constant coaching. The effort was worth our time.
WFI: Why do sustainability and compliance matter?
Hite: Sustainability and ESH (environmental, safety, and health) are important to customers, and at Image Options, we’ve placed a high emphasis on sustainability. But I believe many give it lip service and do not take seriously a commitment to be truly sustainable. This applies to both companies and the customers. Sustainability is at the heart of what we do. We’re SGP (Sustainable Green Printing Partnership) Certified, and we continue to educate our employees and customers about the importance and benefits of sustainability. We also have a committee responsible for safety and sustainability that meets once a month.
- People:
- Brian Hite
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
