2023 Wide-Format Innovators: How Image Options Drives Wide-Format Innovation
With printing and fabrication in-house, Image Options has capabilities for differentiation and market growth. | Credit: Image Options
Despite it being a while since I’ve toured other facilities, I’m aware most of our competitors strive for incremental increased efficiency through software tools and automation. There really has not been a “silver bullet” solution to the challenges we all face. For instance, automation doesn’t really exist if each piece is unique. As a company, our opportunities to automate are fewer: file acceptance, automating processes for print-ready files, loading, and unloading. Though automation is difficult, it doesn’t mean we shouldn’t try. Anything we can do ahead of time helps, though sometimes it’s not practical.
- People:
- Brian Hite
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
