Bill: Okay, Emma, I am a sales rep and I just scored an appointment with a top prospect. This is a huge opportunity for me, so naturally I want to come prepared. Can you guess what my problem is?
Emma: Easy— the time you must put in for that research. You can spend hours combing through websites, blogs, and LinkedIn profiles only to feel overwhelmed or miss key details.
Bill: Right. But skipping research means walking into a meeting unprepared. It’s a critical but time-consuming task.
Emma: Here’s an idea for you. I’ve been recommending an AI Chrome Extension called Sider.ai—it’s like having a research assistant built into your browser. Powered by top AI models, it can summarize pages, answer questions, and even personalize your outreach.
Bill: I’m in. Tell me more.
Emma: First, download it from the Chrome Extension store. Then, visit a client’s website, click the Sider icon (it looks like a brain), and ask it to summarize the page or pull key details. For example, you can ask, “What’s their main service focus?” or “What are their recent initiatives?”—and Sider gives you the highlights instantly.
Bill: That’s a huge time-saver. What about LinkedIn profiles?
Emma: It works there too! Instead of reading every section, ask “What are [contact’s name]’s top skills or recent accomplishments?” Sider pulls the highlights so you don’t miss anything. It can even help personalize cold emails based on what it finds.
Bill: So instead of wasting time on research, reps can focus on crafting tailored pitches?
Emma: Exactly. And because it’s freemium (meaning there’s a free version with valuable features), anyone can try it. Even the basic tools are powerful enough to make a difference.
Bill: That’s perfect for sales reps who need to work smarter, not harder.
Emma: With Sider.ai, you show up prepared, impress clients, and close deals faster.
Bill: I’m not sure if I’m turning you into a sales rep or you are upping my sales skills, but I like the outcome either way!
Join hundreds of salespeople and selling owners throughout the Graphic Arts and join the Sales Vault. For $69/month or less, see your sales grow at SalesVault.pro. Bill Farquharson can be reached at 781-934-7036.
AI-Infused Wicked Smaht Research
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Bill: Okay, Emma, I am a sales rep and I just scored an appointment with a top prospect. This is a huge opportunity for me, so naturally I want to come prepared. Can you guess what my problem is?
Emma: Easy— the time you must put in for that research. You can spend hours combing through websites, blogs, and LinkedIn profiles only to feel overwhelmed or miss key details.
Bill: Right. But skipping research means walking into a meeting unprepared. It’s a critical but time-consuming task.
Emma: Here’s an idea for you. I’ve been recommending an AI Chrome Extension called Sider.ai—it’s like having a research assistant built into your browser. Powered by top AI models, it can summarize pages, answer questions, and even personalize your outreach.
Bill: I’m in. Tell me more.
Emma: First, download it from the Chrome Extension store. Then, visit a client’s website, click the Sider icon (it looks like a brain), and ask it to summarize the page or pull key details. For example, you can ask, “What’s their main service focus?” or “What are their recent initiatives?”—and Sider gives you the highlights instantly.
Bill: That’s a huge time-saver. What about LinkedIn profiles?
Emma: It works there too! Instead of reading every section, ask “What are [contact’s name]’s top skills or recent accomplishments?” Sider pulls the highlights so you don’t miss anything. It can even help personalize cold emails based on what it finds.
Bill: So instead of wasting time on research, reps can focus on crafting tailored pitches?
Emma: Exactly. And because it’s freemium (meaning there’s a free version with valuable features), anyone can try it. Even the basic tools are powerful enough to make a difference.
Bill: That’s perfect for sales reps who need to work smarter, not harder.
Emma: With Sider.ai, you show up prepared, impress clients, and close deals faster.
Bill: I’m not sure if I’m turning you into a sales rep or you are upping my sales skills, but I like the outcome either way!
Join hundreds of salespeople and selling owners throughout the Graphic Arts and join the Sales Vault. For $69/month or less, see your sales grow at SalesVault.pro. Bill Farquharson can be reached at 781-934-7036.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.