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Suffice to say, 2024 has been a doozy for the promotional products industry.
A volatile, unprecedented presidential election. Inflation decelerating, then re-accelerating, then decelerating again, with interest rates finally dropping. Economy-threatening port strikes. Global supply chain upheaval caused by factors like drought and militant attacks. Consumer and end-buyer sentiment in the dumps, even as the stock market soared and gross domestic product grew.
And then, through it all, promo still finding a collective growth trajectory that has the industry on the path to setting another annual sales record.
FROM THE EDITOR: This post was originally published by ASI, to read more click here
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