StreetEasy Encourages New Yorkers to Dream About Dishwashers and Doormen

Credit: AdAge

New Yorkers have to put up with a lot to be New Yorkers—there are the neighborhood rats, the sour stench of garbage and sweat during sticky, sweltering summers and, of course, the apartment situation.

Local housing platform StreetEasy has long documented in its ad campaigns the beautiful struggles of living in a NYC abode. In its first campaign out of new AOR Preacher, which won creative duties in January, it reminds city-dwellers that they don’t have to settle—at the very least, it doesn’t hurt to start looking for their next home.