PUMA Dominates the Uncharted with Hologram Sneaker Drop

Whisk, one of the agencies behind this work, spotted the technology at CES last year and knew they had to do something with it. | Credit: Campaign

You don’t have to be a basketball fan -- or even a sneaker lover -- to fall head over heels for PUMA’s latest ad.

The retail brand has stepped into uncharted territory (with domination) with a holographic activation in Chicago to celebrate the launch of Sky Dreamer, a new silhouette of PUMA Hoops, February 13.

Success lies in the powerful partnership of Whisk agency, Havas Media and Firefly’s smart digital media displays.