How Startup Brands are Investing in Out of Home

Credit: Modern Retail

As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google they’re considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals.

DTC brands are well known for flooding the New York City subway cars with ads, a practice that was pioneered by startups such as Thinx and Casper. But, as startups struggle to acquire the flow of new customers they once did through Facebook and Instagram, they are starting to invest in more than just subway ads.