How Do I Price My Hard Goods?

Apparel is the crossover point between what’s generally considered a “print” product and what’s a “promo” one.

Adding hard goods to a decoration lineup creates more opportunity for print crossover with kitting, such as this box curated by promo distributor Liquid Screen Design. Credit: Liquid Screen Design

For apparel decorators looking to further dive into the promo market, oftentimes the same machinery that prints your clients’ T-shirt order can also be used in the hard goods segment. However, there are often more variables in hard goods decoration — making setting prices a challenge. Use this guide to help build a hard goods pricing structure that works for your business.

First, it’s important to recognize that no two pricing structures look the same. Even if your business operates similarly to your fellow decorator up the road, you can’t just apply their exact model to your business and expect it to work out, says Howard Potter, CEO of A&P Master Images.

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