Highlighting the Converging Worlds of Print, Promo and Decoration

Last spring, ASI and PRINTING United Alliance entered into a long-term strategic partnership to highlight the increasing convergence of promo products with print distributors and decorators.

Among the initiatives launched as part of the partnership are increased educational opportunities, a robust dual membership program and the ASI Show Pavilion – a “show-within-a-show” concept that will debut at the 2026 PRINTING United Expo in Las Vegas.

But you don’t have to wait until next year to reap the benefits of ASI and the Alliance’s ongoing collaboration. To help highlight all of the ways print, promo and decoration align, we’re launching a new monthly video podcast called Branding Together, jointly hosted by Theresa Hegel, executive editor, special projects & sustainability at ASI, and Cassie Green, content director of Apparelist and editor at PRINTING United Alliance. Dubbed “the ultimate crossover conversation,” this engaging monthly discussion will feature an array of guests and topics related to both print and promo.

Watch the full discussion here