Digital Signage During Coronavirus

Credit: Digital Signage Connection

If the importance of digital communication was ever questioned before the Coronavirus (COVID-19) pandemic, there is no longer any doubt of its value. Thousands of examples from all sectors reaffirm to us that the immediacy and indispensable responsiveness in this environment is more VUCA (Volatile, Uncertain, Complex and Ambiguous) than ever before.

All supermarkets, grocery stores, hospitals, pharmacies, hotels, residencies, health centers, etc. that remain open need to communicate both security and prevention measures. Even retailers that are closed can have digital storefronts redirect the few passersby to their websites and report their offers through digital screens.

In difficult times like these, digital signage plays an even bigger role than before. Quickly sharing important health and safety information with real-time updates is absolutely necessary to keep employees and customers safe.