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A whimsical shopping-mall activation from the Children's Health system in Texas lets kids push elevator buttons with reckless abandon, without making the car stop on every floor. The project illustrates the provider's dedication to pediatric care and symbolizes its commitment to making life better for youngsters however it can.
Working with Colle McVoy, the healthcare and hospital system transformed an elevator at the Stonebriar Centre in Frisco, Texas, into a colorful "Get Well-evator." Filled with empowering messages and graphics, the car boasts lots of buttons for kids to press—1,400 to be exact. They light up in bright colors, but don't actually control any of the unit's functions.
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