Cars Wrapped In Ads Leverage Location Tracking

Credit: MediaPost

Cars may not yet be self-driving, but that isn’t stopping them from becoming advertising vehicles.

At the third annual Synapse Summit in Tampa, Florida, this week, a local startup showed its approach to on-car advertising combined with state-of-the art location tracking.

In a novel twist to outdoor advertising, Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad.