AI as an Efficiency and Empowerment Tool
Lynne Kingsley’s company recently undertook an interesting AI experiment.
The vice president of marketing and strategic services at Ironmark (asi/169127) is the founder of the IronMark AI Council, a group of 17 employees who advocate for AI use in their respective departments. They chose daily redundant tasks – such as writing blog posts, developing meta tags for websites, creating content calendars and summarizing meetings – and compared the time it would take to do them with and without AI’s help. Collectively, it saved the team nearly 100 hours.
Kingsley was one of three panelists – alongside Kate Alavez, president of Counselor Top 40 distributor PromoShop (asi/300446), and Jon Norris, chief strategy officer at Counselor Top 40 supplier Hit Promotional Products (asi/61125) – who joined ASI Media Executive Editor Theresa Hegel for an hour-long webinar on becoming comfortable with AI tools and best practices for a more efficient promotional products business.
FROM THE EDITOR: This post was originally published by ASI, to read more click here
