7 Trends From Impressions Expo Atlantic City 2025

This year’s Impressions Expo Atlantic City, held March 20 to 22 at the Atlantic City Convention Center, was packed with decorating equipment manufacturers, apparel suppliers, and other vendors with software solutions and supplies for the printwear market. Here’s a look at some of the biggest trends at the show

1. DTF Is Here To Stay

Direct-to-film has experienced a meteoric rise over the past few years as a decoration technique for vibrant, detailed designs on any substrate that can make print-on-demand or low-quantity orders easier. The process starts with printing the designs onto a film, which is then coated in a powdered adhesive and sent through a heat press. Then, after cooling, the resulting transfer can be heat-pressed onto the substrate.

When the tech was first available, there were some concerns because not every decorator or machinery manufacturer was offering the highest quality equipment or transfers. However, the entry of well-known equipment manufacturers like Epson into the DTF world has brought the technique even more into the forefront, according to Estevan Romano of All American Print Supply. That meant the tech was once again ubiquitous at this year’s Impressions Expo.

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