2024 ASI Media Product of the Year: Yard Signs

During the 1824 U.S. presidential election, candidate John Quincy Adams is alleged to have printed posters that featured his image and the slogan “Like John Adams, But Quincyer!”

The move has him credited with introducing signage to U.S. political campaigning, and 200 years later, political signs are a mainstay during every major election cycle.

During the months preceding Election Day (and many weeks after), millions of 18-by-24-inch pieces of corrugated plastic, emblazoned with red and blue lettering, dotted lawns and roadsides across the U.S. From the deep blue cities of California to the solidly red towns of Missouri to the ambiguously purple counties of Pennsylvania – wherever you looked, you could find signage supporting President-Elect Donald Trump and Vice President Kamala Harris.

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